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With all the excitement around chatGPT, it’s easy to lose sight of the unique risks of generative AI. Large language models (LLMs) -- a form of generative AI -- are really good at creating prose that sounds like a native speaker. But because they’re so good at it, large language models may give a false impression they possess actual understanding. They don't! In this video, Phaedra Boinodiris explains the potential risks of relying on large language models to your business, brand, or even society. She also presents mitigation strategies for reducing these risks.